June 30, 2010
The latest article on Doxopolis, Improving the User Experience, is yet another in a string of excellent pieces about church and technology. The heart of UX is explained here:
If we’re expecting people to show up and use our application, or site, or product, we will need to understand the people we are trying to serve. Expecting them (or worse, forcing them) to use it because they’re paid staff isn’t enough; for real long-term adoption, these people will need to voluntarily use it because it serves their needs and interests. They’ll need to enjoy it. They’ll need to believe that we built it for them. The easiest way to convince them of that is to do it: build it for the people who use it.
Keep it coming, Zondervan team. ✓