iPhone it’s not

09 September 2005

A brief collection of misrepresented story headlines, and why Apple has a PR mess on their hands. Apple has some work to do after announcing Motorola’s new ROKR phone on Wednesday. The media is getting it all wrong, calling the ROKR the “iPhone,” “iPod phone,” or “iTunes phone.” I’m not saying I blame, them, it’s been hyped for over a year now as such. But it just goes to show you the extent of the branding mess Apple’s put themselves into by partnering with Motorola on this thing.

As mentioned in my previous post, to clean this up Apple should get to work immediately on more iTunes clients for alternate mobile devices – or, of course, release their own.