Faruk Ates on micro-payments on the web:
In 2003, Apple’s iTunes Store proved an important point about online/digital economies: people are perfectly willing to pay for content they consume, as long as you maximize return value and minimize all required effort and friction in paying. Online publishing has, thus far, done a poor job at mimicking this concept.
He goes on to explain why this is a hard problem: because published web content isn’t the same as media.