New Instant Coffee from Starbucks

03 March 2009

For the past two weeks here in Seattle, Starbucks stores have been passing out sample packs of VIA, their new instant coffee. I tried my first cup last week and tweeted my thoughts: it was surprisingly good.


VIA started as an idea 20 years ago and is now a retail reality; a very good tasting reality. As I type this I’m enjoying a cup of the Italian Roast with a bit of International Delight vanilla creamer. It’s almost as good as french press.