Sean Sperte

New Instant Coffee from Starbucks

03 March 2009

For the past two weeks here in Seattle, Starbucks stores have been passing out sample packs of VIA, their new instant coffee. I tried my first cup last week and tweeted my thoughts: it was surprisingly good.

VIA

VIA started as an idea 20 years ago and is now a retail reality; a very good tasting reality. As I type this I’m enjoying a cup of the Italian Roast with a bit of International Delight vanilla creamer. It’s almost as good as french press.