Geek & Mild by Sean Sperte

Here’s a concept video by Microsoft showing their vision of how the world will look in 5-10 years. It’s chock-full of a bunch of almost dizzying motion graphics, but is fun to watch.

I can’t help comparing it to Apple’s Knowledge Navigator concept video, which was produced almost 15 years ago. I personally prefer Apple’s approach more – the singular subject narrative. It’s easier for me to mentally digest. I feel like I only have so much brain bandwidth to dedicate towards understanding the concepts, and if the story itself requires explanation or interpretation, I get overloaded and miss things.

27-Oct 2011

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