March 3, 2009 New Instant Coffee From Starbucks

For the past two weeks here in Seattle, Starbucks stores have been passing out sample packs of VIA, their new instant coffee. I tried my first cup last week and tweeted my thoughts: it was surprisingly good.

VIA

VIA started as an idea 20 years ago and is now a retail reality; a very good tasting reality. As I type this I’m enjoying a cup of the Italian Roast with a bit of International Delight vanilla creamer. It’s almost as good as french press.

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